Shine Automotive Inc. is a Barbadian mobility technology and insurtech company developing 1CALL, a digital incident-response and motor-data platform for the Caribbean. The project addresses the fragmented way vehicle accidents, breakdowns and roadside emergencies are currently reported and managed. It is intended to connect drivers and riders with assistance while creating a verified digital record that can also support insurers, emergency services, roadside providers and rental fleets.

Through the 1CALL mobile platform, a user can send their location and incident details from the scene. The system is designed to assess the severity of an event, match it with an appropriate verified response agent and prioritise emergency services where required. It records information such as the time, GPS location, photographs, video and an incident timeline in a sealed, tamper-evident format. AI-enabled tools are also intended to interpret submitted media and generate a structured incident summary for claims and response coordination. The model uses a decentralised network of independent agents rather than a company-owned response fleet.

The company reports that the platform is live as a minimum viable product, while commercial launch, market validation and stakeholder engagement remain under way. Barbados is the initial market, followed by entry into a second Caribbean market and wider expansion across CARIFORUM. Company estimates place the addressable vehicle base at approximately 181,000 vehicles in Barbados and three to four million across the Caribbean. Planned revenue streams include consumer subscriptions, insurer integrations, a benefits marketplace and a vehicle-parts intelligence service. Future extensions may include telematics, connected in-car functionality and fleet and visitor modes.

Shine Automotive Inc. is seeking USD 5 million to complete product development, support pilot implementation and commercial launch, expand the platform’s AI capabilities and response-agent network, strengthen insurer integration and enter an additional market. The investment would also support the systems and operating capacity required for regional scale.

1CALL has the potential to improve the speed and coordination of roadside response, provide more consistent incident evidence for insurance claims and generate data that can inform road-risk management. Its proposed regional expansion could also contribute to digital transformation, independent employment opportunities and improved road-safety outcomes across Caribbean markets.